Family & Heritage- a family owned licensed Barbershop that’s been passed down and grown. Craftsmanship- Both in the barbershop experience and our handcrafted grooming products. Exclusive & Personalized Experience- Emphasized intimate, bespoke service that appeals to individuals. Innovation & Evolution- Continually evolving with our eyes on the future, blending tradition with modern technology (e.g., evolving product line that was design to foster safe and clean products, reopening space in Williamsburg Brooklyn. Natural & Quality Ingredients- The grooming products focusing on high-quality, handcrafted, natural ingredients. Family-Oriented- Expanding beyond just men’s grooming to appeal to all people and families. A (shared, all-inclusive) experience is what our business services provide. Resilience & Progress- even through the worst times, the companies ethos of overcoming challenges and always forward moving and thinking. Hinting at a story of growth and tenacity. We like many of you, can’t wait to see what’s next. Grooming the next generation of financially sound thinkers and doers. This is part of purpose and our shared story. Our family owned, licensed private barbershop model speaks to the families belief in creating unique, authentic, intimate and memorable experiences, the entire can enjoy. Fast forward-we re-built and independently designed the Salon/Barbershop in Williamsburg, Brooklyn. Inside the Old Mill Building. “No matter what the challenges are, we believe the barbershop is our way of connecting with people, and our way of “leaving it all behind”.

Products: only the finest organic and Fair-Trade ingredients go into our handmade grooming BALMS/Pomade, BODY bars and ESSENTIALS. SHOP —>

Small-Batch production methods help us keep things simple; all of our Grooming products are crafted following our family's own recipes/formulations that are "Insured". Botanist to the product line has curated an ingredient list that is; Eco-friendly and environmentally conscience; 100 % Natural and 80% Certified Organic under the US National Organic Program; ensuring optimum performance and maximum shelf life. Qualifying Certificate in safety protection by (The New York City Department of Health and Mental Hygiene)- course completed in 2017.

Attention to detail and our Less is More philosophy inspires the entire line of handcrafted products, and services.